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It is like a book
The logo is the cover
The brand is the content
What is a book with a nice cover and empty pages?
Let's build a brand balanced on
concept, aesthetics, and function.
BRANDING AND GRAPHIC DESIGN
THIS IS A LOGO
(BRAND IDENTITY)
Yeah, with its several versions, but that's pretty much it.

THIS IS A VISUAL
BRAND DEVELOPMENT
Brand identity concept layout, construction, and guidelines document.
A brand is built with overall communicational assets, that, of course, including (but not only) a variety of graphic assets, like this isometric illustrations.

These were used to illustrate very complex data management concepts like these below.

Data Protection

Cloud Migration

Data Engineering

Data Governance
Which were used to showcase the business services in the website UI design.

NOW, THIS DOES NOT FEEL LIKE "JUST A LOGO" ANYMORE
Because you got a concept to back it up, you know it is a tech business just by its graphic language.
Of course, there's a lot more behind this brand, but lets not get bored.
NOW, BRANDING IS HOW YOU USE ALL OF THE ABOVE
AND I CAN HELP YOU BUILD ONE

ANYWAY,
HERE ARE MORE LOGOS
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